Do you own domain names?
Do you want more income?
Frequently Asked Questions
1. How many domain names do I need to join a Pay Per Click Service?
The more names you have the better. Domain Sponsor and Fabulous each wants you to have at least 100 domains, but they make exceptions for domain portfolios that have exceptionally high quality/high quantity traffic. Some other PPC services, such as GoldKey, Sedo and DomainHop, have no minimum.
2. How much can I expect to earn from my domain names?
It depends mostly on the quality of your domain names and the quantity of your domain names. If you owned Sex.com, you could earn a decent living just from traffic on a PPC service without having to bother yourself with the details. On the other hand, if you owned Sex.com, you could earn much more money by developing the site. If you know how many unique visitors per day your domains collect, then you should be able to earn between $10 and $80 per one thousand unique impressions (RPM = $10 to $80).
For example, if you have 200 domains averaging 5 unique impressions per day, then you have a total of 1,000 unique impressions per day. If you have good names, you might earn an RPM of $40, or $40 per day. Since your names work for you 365 days per year, this would pay you $14,600 per year. While you cannot expect to make a living off of 200 good (but not outstanding) domain names, you could cover your annual registration cost and still net a good profit. Then you can focus on acquiring your next 200 domains.
Or, perhaps you would focus on acquiring 200 excellent names averaging more like 25 unique impressions per day (uipd). They would collectively yield 5,000 uipd. If they were quality, targeted domain names and earned an RPM of $80, then you would be earning $400/day, or more than $140,000 per year. Hopefully this is starting to sound interesting.
3. Why should I place my names with a PPC service if I can earn more developing my sites?
It largely comes down to time. A PPC service allows you to aggregate clicks spread out over many different unrelated names and generate steady income. If you develop a site, it will take you much more time and effort than that required to list a bunch of names with a PPC service. On the other hand, you have a much greater upside if you have a particularly good name or group of names if you do develop them as websites. Which is a better use of your time: Acquiring new domain names or developing the domain names you already have? That is a question that only you can answer for your domain portfolio.
4. How often are you monitoring the different PPC services reviewed on PPCIncome.com?
We monitor the top 4 services virtually every day, as we have hundreds of names pointing to these services. The others we check once in a while, just to see what they are up to.
5. Are there other benefits to placing my domains with a PPC service?
Absolutely yes! The better services have outstanding statistics that show you day by day what each of your domain names is doing. You will see how much traffic each name gets and how much each name earns. The best services allow you to generate many different reports that will help you analyze and learn from your domain portfolio. These stats can help you decide which service(s) works best with your domains. Domain Sponsor stats help you see which of your domains are getting US traffic vs. foreign traffic in addition to seeing total traffic vs. unique impressions for each domain. Fabulous.com stats enable you to see which countries the traffic is coming from.
6. What about foreign traffic?
Sedo is the best service we have tested specifically serving UK traffic. Sedo also serves pages in French, Spanish, German, and other European and Asian languages. Other PPC services do not have language-specific pages for European traffic, but they can convert European traffic.
7. What about adult traffic?
There are PPC services targeting adult traffic. We have not researched these. Of the services we have tested, DomainSpa seems to have the best pages for adult traffic. We find that adult domains can earn good revenue at Domain Sponsor, Sedo, Fabulous and the other general PPC services.
8. What about casino and gambling traffic?
Fabulous.com seems to do very well with these categories. Many of the individual clicks will be $5.00 or more, often yielding an RPM of $100 or more.
9. Where does the money come from?
Advertisers pay search companies like Google, Overture (now Yahoo), FindWhat and Kanoodle for the sponsored traffic that they generate (in addition to free or unsponsored traffic). The search companies pay the PPC service companies (DomainSponsor, Fabulous, Sedo, etc) a share of the revenue generated from the traffic generated on a domain owners pages. The PPC services pay the domain owners a share of what they receive on the domain owners traffic. Generally, the domain owner is getting paid for clicks through to an advertiser's website.
10. What is Click Fraud?
Click Fraud is clicking on a link so that an advertiser is charged when you are not really looking to buy. For example, some naive domain owners will click on their own links or those of a friend just to generate domain revenue. The advertiser ends up paying for worthless traffic. Click Fraud can also be done with a "Click Bot" that clicks on links to a site repeatedly over time. Domain traffic owners should always remember that the advertisers are our best friends (and the source of our income) and we should always act to protect their interests. Click Fraud is simply wrong. So, if you are not sure if some action may constitute Click Fraud, then do not do it or check with your PPC service. Most PPC services will ban you for life if they believe that you have been committing Click Fraud.
11. What is CPM and RPM?
CPM is an abbreviation for "Cost Per 1000 Impressions", and is used by advertisers as an indication of the price of obtaining "eyeballs" or potential customers. RPM is an abbreviation for "Revenue Per 1000 Impressions". We like to use the latter term as we think in terms of revenue rather than cost. Many other domain owners use these abbreviations interchangeably.
RPM is a fundamental measure of how well a domain or group of domains converts traffic into income.
12. What is a Landing Page?
A landing page ("lander", for short) is a web page that someone lands on when they click on a link or type something into their browser. For the PPC business, we are mostly concerned with type-in traffic, so we are referring to the web page that someone lands on when they type-in the domain name into a browser.
13. What is Click Through Ratio (CTR)?
Click Through Ratio (sometimes called Click Through Rate) is the percent of impressions that a domain receives where a web surfer clicks through to an advertiser's website (thus generating income). The CTR is an important relative measurement of how relevant a PPC page is for a domain. Relevant PPC pages typically will generate CTR's of 20% to 100%. We usually focus on RPM, but sometimes it is useful to look at the CTR of a domain.